1. Operator
ACROS is a project mentoring and admissions advisory brand operated by ACROS R&D Inc. Questions about this policy may be sent to support@acros.org.
2. Information we collect
- Korean and English forms, required: parent name, student's grade, and either a phone number or email address.
- Optional: the other contact method, current school, interests, target competition or schools, and consultation message.
- Optional: phone on the English form, current school, areas of interest, target schools, and consultation message.
- Attribution data: UTM source, medium, campaign, content and term; advertising click identifiers such as gclid and fbclid; first and latest landing path, referrer, referral code, and language.
- Automatically generated data: access time; pages and sections viewed; content, button, and plan-stage selections; consultation form view, start, validation, submission, receipt result, and booking-button clicks; browser, device and screen information; anonymous visitor, 30-minute session, and event identifiers; cookies or similar identifiers; and approximate region inferred from IP address.
The person submitting the form is the parent or guardian. We do not request the child's name or contact details.
3. Why we use it
- To confirm and respond to consultation requests and arrange appointments.
- To measure which advertisements and content lead to consultation requests.
- To diagnose website errors, understand usage flows, and improve usability.
- To prevent abusive submissions and protect the service.
The ACROS first-party funnel ledger (acros_funnel_events) records page and behavior identifiers only. It does not receive the name, phone number, email address, school, or consultation message entered in the form. Those values are also not sent as custom event parameters to Google Analytics 4, Meta Pixel, or Microsoft Clarity. Form fields are masked in Clarity recordings.
4. Retention and deletion
- Consultation information: six months after the consultation ends.
- Attribution data stored in the browser: up to 90 days after first storage, or until the user deletes browser data.
- ACROS anonymous visitor identifiers and funnel events: up to 180 days. A new session identifier is issued after 30 minutes without activity, and unsent browser events are retained for no more than seven days.
- Microsoft Clarity: ordinary session recordings for 30 days; click, heatmap, and labeled session data for up to 13 months.
- Google Analytics 4 and Meta Pixel: according to each provider's policy and the retention settings of the ACROS account.
When the applicable period expires or consent is withdrawn, ACROS deletes the information unless a law requires a separate retention period.
5. Systems and service providers
Consultation information and anonymous funnel events are stored separately in systems operated and managed by ACROS using Google Cloud infrastructure. The following services process automatically generated website information:
- Google Analytics 4 · Google LLC: website and conversion analytics.
- Meta Pixel · Meta Platforms affiliates: Meta advertising measurement.
- Microsoft Clarity · Microsoft Corporation: click, scroll, and session-flow analytics.
Only after the server accepts a consultation request may ACROS match Meta browser and server conversion events with the same event identifier. Without separate measurement consent, ACROS does not use hashes of the name, phone number, or email address for Meta server conversion measurement.
Information is transmitted over encrypted connections when a page is accessed and may be processed on servers outside the visitor's country. Processing locations and retention are governed by each provider's privacy documentation.
6. Your choices and rights
You may request access, correction, deletion, suspension of processing, or withdrawal of consent by emailing support@acros.org. We will handle verified requests without undue delay, subject to applicable law.
7. Cookies and similar technologies
Google Analytics 4, Meta Pixel, and Microsoft Clarity may use cookies or similar identifiers. You may delete or block cookies in your browser and limit processing through each provider's privacy controls. Blocking measurement does not prevent use of the consultation form, but analytics and advertising measurement may be less accurate.
8. Marketing messages
Consent to the consultation form covers replies and scheduling only. It is not consent to receive separate promotional messages. ACROS will request separate consent before sending such messages.
9. Security
ACROS uses HTTPS for transmission and limits access to personnel who need the information to handle the consultation.
10. Policy changes
Material changes will be posted on this page with a revised effective date.
Effective July 24, 2026 · Updated to describe required email, the first-party funnel ledger, anonymous identifiers and retention, and server conversion measurement boundaries.